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We believe that the physical environment needs to be aesthetic, sustainable and functional as well as reflect

the digital customer experience.


With experience in both conceptual architecture & design and visual merchandising, we are well equipped to create an environment that meets tomorrow's requirements. 

Skärmavbild 2022-11-28 kl. 23_edited.jpg
Filip Areskoug
Jill Söderdahl

As the generative, goal-oriented and business-driven Architect I am, I have worked in all scales of architecture from urban planning, as executive planner at Båstad municipality, to interior design. 

Most recently I worked at Semrén & Månsson as studio manager. Semrén & Månsson is well-renowned in housing and public spaces and are known for their high quality and sustainable architecture.

Before that I was a partner and key account manager at Koncept. Transforming brands into physical environments is Koncept’s main feature along with creating vivid and expressive interiors and buildings.


My experience covers housing, hotel, food & beverage, office and retail. I have a Master in Architecture from Chalmers Institute of Technology.


To attain the best results, I believe in close cooperation with the client. I appreciate working in teams and am convinced that we can achieve further together.

I am a passionate, creative and driven Senior Visual Merchandiser, Concept Developer & Stylist.

During the last 15 years I have created eye catching window displays, selling store concepts and developed spaces where people love to eat, drink and be productive in. 

My latest position was as the Global Retail Experience Manager for GANT and before that I worked at Eton Shirts as the Global Visual Manager. As a freelancer I had the pleasure to work for various clients such as Joann Tan Studio​, House of Dagmar and Boys don't cry to name a few.

I am always working with an attitude that “everything can be solved”, and like to try new ways in order to exceed expectations and create new opportunities.


Combining creativity with the commercial, and a strong product focus is what former clients have highlighted as one of mine strong points.

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